Coco Palm Taps Shine Brighter As U.K. Rep

PRESS RELEASE – SAINT LUCIA’S award-winning resort, Coco Palm, has appointed Shine Brighter Marketing, headed by Chelcie Lewis, as their Sales & Marketing representative based in the U.K. Chelcie will be working with the travel trade and consumers promoting the Rodney Bay Village hotel in the U.K. and Europe with training in Canada and the U.S. markets.


Coco Palm’s Managing Director, Mark Ferguson, welcomed Lewis to the marketing team as the Rodney Bay Village 100-room boutique hotel continues to implement a strategic approach to its global marketing.

“Chelcie’s experience working with the trade has won her many accolades, which Coco Palm is keen to capitalise on through her network and strong following in the travel industry,” Ferguson said.

Lewis, formally with the Saint Lucia Tourist Board U.K. for seven years, launched Shine Brighter Marketing in July 1, 2017 with Coco Palm as her first client.

“It is a pleasure to represent Coco Palm through Shine Brighter Marketing as I love the property and feel it represents true Saint Lucian hospitality through both its product and people on the team,” said Lewis.

According to Lewis, Shine Brighter Marketing acts as representation in the U.K. and Europe for a range of “amazing products based on the island of Saint Lucia, providing a bespoke and professional marketing service. Coco Palm is one of three clients that Shine Brighter Marketing Services represents in Saint Lucia.”

Lewis is British-born with close ties to Saint Lucia as her family originates from Choiseul on the south-western coast of the island. She is a marketing consultant and holds a BA with Honours in English Language, Literature and Media Studies and also a Master’s in Business Administration (MBA).

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