FLOW has announced the rebranding of its FLOW TV suite of channels to FLOW 1 “to bring a refreshing upgrade to an already innovative TV product”.
The brand refresh will clearly differential the FLOW 1 package by giving it a new identity, and bring it in line with FLOW’S other Advanced Video Services, including FLOW Sports and FLOW Sports Premier, all of which share the ultimate goal of revolutionizing the customer experience.
FLOW 1 will offer customers many benefits, including the upgrade of the channels to a new platform, thus allowing several enhancements, including the rollout of newly acquired series of regional and international programming, HD resolution, on-screen graphics and animation capabilities, and many more, with convenient features.
“At FLOW we understand that our customers demand a convenient and world-class TV experience that fits their lifestyle,” said FLOW St. Lucia Marketing & Communications Executive, ShermalynSidonie-John. “With our rebranding of FLOW TV to FLOW 1, we have an opportunity to bring even more benefits and enhancements to our TV product, thereby establishing FLOW as the undisputed leader of innovative video entertainment in St. Lucia and the Caribbean.”
The rebranding has already been completed in some Caribbean markets with the remaining markets targeted for completion by the end of January.
All elements of the upgrade were expected to be completed in time for the launch of the hotly anticipated Season 3 of Caribbean Next Top Model scheduled for last night. This is just one of many positive changes for the Caribbean’s leading residential quad-play provider – all of which have the ultimate goal of revolutionizing the customer experience.
“All told we expect to launch 120 hours of new regional and international programming on FLOW 1 during the first quarter of 2017.With the brand refresh, FLOW is taking another shift in the right direction and letting our customers know that there is much more to come,” said Sidonie-John.