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Digicel Powers 4th Annual St. Lucia Triathlon

Over 200 athletes expected to participate in swimming, cycling and running


The island’s leading telecommunications and entertainment company, Digicel St. Lucia, is proud to be the title sponsor of what might singlehandedly be the largest and most diverse mass participation sporting event to be hosted here in St. Lucia, The Digicel St. Lucia Triathlon, slated for November 19 in the tranquil surroundings of Rodney Bay and picturesque Pigeon Island.

The event will be fully powered by Digicel for the 4th consecutive year.

Triathlons are among the world’s fastest-growing sporting events, attracting large numbers of surprisingly affluent participants. The Digicel St. Lucia triathlon encompasses the sporting disciplines of swimming, cycling and running and is expected to attract over 200 athletes together with health and sporting enthusiasts at varying levels of fitness from around the world.

As title sponsor and partner, Digicel brings its strong brand recognition and networking reach to this event.

“Our facilitation, which will be fully supported by a cadre of highly-skilled and dedicated Digicel team members, involves a strategic partnership with John Lunt, the principal behind this initiative, along with several other partners, many of whom we already have well-established relationships with, such as the Ministry of Youth Development & Sports, St. Lucia Tourist Board and other sporting associations. Digicel is once again proud to be associated with the triathlon and we look forward to another successful event,” said Country Manager for Digicel St. Lucia, Siobhan James-Alexander.

She added: “The St. Lucia Triathlon affords us yet another opportunity to demonstrate our unwavering commitment to national sports development. This is an event that will no doubt require detailed planning and implementation across the board and Digicel, we assure you, is perfectly poised to offer the technical and logistical support to power the various mobile, data, broadband and business solution platforms needed.”

“Once again, having Digicel on board as title sponsor is a fantastic endorsement of the event now in its 4th year and ‘Be Extraordinary’ fits perfectly with the sport of triathlon. It’s a tough sport and shows people can do extraordinary things when they put their mind to it,” says Event Director John Lunt, who organized the triathlon at the Olympic Games in London. “The distances are all achievable, the shortest – 200m swim, 3-mile bike and 1.5 mile run, make it ideal for your first triathlon. We will also have a number of children’s events on the day. Go to: for details. It’s a great honour to help stage an event on the beautiful island of St Lucia.”
As a buildup to the event, Digicel’s support will also extend to include the use of its massive marketing and public relations machinery to help foster public buy-in and sensitize St. Lucians and indeed the region and the world to the significance of hosting this event.

Digicel commends the organizers for expanding the event into the Caribbean and for selecting St. Lucia as the ideal destination. Digicel also wishes all of the athletes well as they display their extraordinary talents and abilities.

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