DIGICEL continued to brighten the lives of thousands through the length and breadth of St. Lucia, this time delivering Christmas cheer to many children through various toy drive initiatives.
Digicel partnered with a host of organizations and charities with the common objective of ensuing that the festive season is truly a celebratory one for as many of the nation’s youth as possible.
The eventful weekend commenced in the community of Derisseaux with Blazin FM’s second annual Christmas Toy Drive last Friday. Through the guidance of the Salvation Army, over 150 kids were identified as beneficiaries for this grand Christmas treat based on socio-economic challenges and circumstances. Loads of eats, drinks and gifts awaited the childrenn who all cheerfully enjoyed their Christmas party along with entertainment from Blazin FM personalities including Hollywood HP, M.C Scady, DJ Play and more.
Digicel also collaborated with the Boys Training Centre in the hosting of a special Christmas celebration for the young men of the Boys Training Centre at Serenity Park. Reigning Soca Monarch and St. Lucia’s Soca sensation Ricky- T joined the young men to ensure that their festive season was nothing short of extraordinary, positive, enlightening and cheerful. Digicel went one step further in fulfilling the Christmas wishes of each of the young men based on their wish list by providing very unique and personalized gifts.
The weekend further continued with The Wave’s Toy and Food Drive and Uncle Superman’s “Smile for a Child”. While The Wave’s team went to various pockets of the island to deliver Christmas cheer, Uncle Superman transported children from across the island to the Gros Islet Secondary School for a grand festive gathering with some of St. Lucia’s best entertainers and artistes, bouncing castles, treats, drinks, cartoon and Disney characters and more.
”Said Marketing and Communications at Digicel, Miss Louise Victor: “At Digicel we recognize how important it is to create memorable and merry moments for everyone throughout the year but we believe that at Christmas our kids truly deserve the best. Through our Christmas toy drive initiatives we were able to impact the lives of many children who would otherwise have not been able to receive a gift or have an incredible Christmas. We are thankful for the support of the organizations, institutions and charities who were all very supportive partners in the delivery of this element of our Christmas social programme.”
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