DIGICEL has thrown its support behind the Ministry of Health’s Pink Friday initiative in observance of breast cancer awareness month in October.
Every Friday during the month of October the Ministry of Health through the Bureau of Health Promotion advocates that individuals and companies should promote the wearing of something pink in recognition, the victims, survivors and persons affected by breast cancer.
“We all in one way or another have been affected by the disease, if not having someone in our circle directly affected or someone we know of. We have seen what it does to families and for us as a corporate citizen we are ensuring we are part of the movement to fight this disease.” So said Louise Victor, Marketing Executive at Digicel.
Digicel, she said, has also collaborated on other cancer initiatives such as the recently held “Walk for a cure”, CFL’s Yoplait Walk on November 1, and the Wave’s “Men in Heels.”
“By getting the staff involved we believe that it creates that greater sensitization about how we can prevent the disease and by everyone really representing today in their pink it is a sign that we are all in this fight together.” Victor added.
Family Life Educator with the Ministry of Health Nadiege Smith said the Ministry has invited key stakeholders to support the fight against breast cancer and what Digicel has done is embrace this initiative to help create awareness.
“Part of the Ministry of Health’s mandate is to have inter-sectoral participation. The Ministry of Health cannot fight breast cancer or any other disease on its own and we need the support of private organizations and line ministries and today Digicel is clearly showing that sort of commitment to society, to the community and to the population on a whole,” Smith stated.
Digicel came in for high praise for supporting the Pink Friday initiative and the Bureau of Health Promotion is looking forward to more corporate partners and individuals supporting the Pink Friday awareness effort.