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04th February 2012
Kirani James Inks Deal With LIME

Kirani James of Grenada, world champion in the men’s 400-meter run, will be making a dash for top honours at the 2012 London Olympics and taking the Caribbean’s LIME telecommunications company along for the ride.
LIME, the region’s largest cell phone provider, announced last week that James has signed a three-year deal to represent the company in the Caribbean. He joins the likes of former men’s 100m World Record holder Asafa Powell of Jamaica, Barbados’ World Champion in the men’s 110m Hurdles, Ryan Brathwaite, and St Lucia’s two-time Olympian, Levern Spencer, as members of the LIME family.
Calling LIME a “prestigious, unique and loyal brand,” James said it was a “no-brainer for him to push through this deal.”
Governor General Sir Carlisle Glean and Sports Minister Patrick Simmons and other island VIPs attended the signing agreement.

 
 

“LIME has had a long relationship with Kirani, through various avenues including sponsoring his home-club, Speed zone and through its now four-year sponsorship of the LIME CARIFTA games in which Kirani rose took prominence,” said Sheldon Keens-Douglas, regional head of sponsorship for LIME.
He added that “Kirani will support some of LIME’s ventures in the region, will make personal appearances on behalf of the company and feature in some of its regional campaigns.”
James - a sprinting phenomenon as a youth - attended the University of Alabama and won back-to-back NCAA outdoor titles before defeating American LaShawn Merritt to win the 400 metres at the World Athletics Championships in Daegu, South Korea, last August.


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