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30th
January 2010
Accela Marketing
for 2010 Sports Awards
It’s
amazing how times passes by so quickly as plans
are already on the way for the hosting of the
2009 National Sports Awards on Saturday February
20th 2010 at the Gaiety on Rodney Bay in Gros
Islet with a series of planning meetings.
According to reports, following the deadline
of Thursday 21st January 2010, for the submission
of completed nomination forms by national sporting
organizations, only fifteen organizations successfully
met the deadline.
Interestingly ten did not, and the Department
of youth and Sports have taken a decision not
extend the deadline, has been done. This is
to facilitate the proper preparation of scripts,
information dissemination, and overall organization
of the event.
Management of the event has been awarded to
Accela Marketing, as the Government of St. Lucia,
through the Ministry of Youth and Sports seek
to give due recognition to the island’s
outstanding Sports Men and Women.
Earlier this week the Department of Youth and
Sports met with Accela Marketing, to help develop
a successful Public Relations and Marketing
Plan in the hosting of the event, which involved
the implementation of strategic timelines.
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As the preparatory
planning continues, every effort will be made
to dissemination the pertinent information
to the public via both the Print and Electronic
Media. This year, information will be disseminated
through the various media houses, on all the
nominees in the various categories, namely
Junior Sports Woman of the Year, Junior Sportsman
of the Year, Sports Woman of the Year, and
Sports Man of the Year; and the other award
categories such as Association of the Year,
Coach of the Year, Administrator of the Year,
Media House of the Year, and Sports Journalist
of the Year.
The criteria used in selecting the winners
in the various categories will be made available
to the public, so persons can understand the
processes being applied. To further the dissemination
of information, a number of press briefings
will be held leading up to the big night,
with the media houses being given all pertinent
information on a timely basis.
The first press briefing was held on Friday
29th January 2010 at the Conference Room of
the Department of Youth and Sports from 10:00
a.m.
Discuss
Story
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