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18th Feburary 2010
Saint Lucia Records Increases in Tourism Arrivals in January

The Saint Lucia Tourist Board reports its preliminary tourism arrival figures for January 2010.
Stay-Over Arrivals
The preliminary stay-over figures revealed a 13% increase in arrivals for the month of January, increasing from 23,051 in 2009 to 26,083 in 2010.
In reviewing the overall performance, the US market was one of the main source markets to record an increase in tourist arrivals; stay-over arrivals from that market increased from 7,016 in January 2009 to 9,348 in January 2010, representing a 33.2% increase. This increase can be attributed to the additional airlift from Jet Blue which began in the last week of October last year and Delta Air Lines which increased its capacity in comparison to the same period last year.
The Canadian market recorded a 13% increase in stay-over arrivals, from 4,882 for January 2009, to 5,533 in January 2010. This increase can be attributed to the additional flight introduced by Air Canada from Montreal which commenced December 21st 2009. Westjet also added an extra flight this month, which was not in existence last January.
The German market experienced a 190% increase in visitor arrivals, from 205 in the same period in 2009, to 595 in January 2010. This significant increase is as a result of the re-introduction of the weekly Condor flight direct from Germany, which began on November 1st 2009. The other countries that experienced increases in arrivals for the month of January were France, Denmark, Norway, Guyana and Martinique.

 
 

The two other main source markets - the UK and the Caribbean recorded marginal declines in arrivals, when compared with the previous year. Arrivals from UK fell by 4.5% to 5,917 visitors, primarily because of the loss of the Virgin Atlantic flight from Manchester, which ceased operation in March last year. The greatest loss experienced however, was in the Caribbean market, which fell from 3,109 in 2009 to 2,668 in January 2010, indicating a decrease of 14.2%. This fall off is partly explained by Saint Lucia’s hosting of CHA Marketplace in January 2009, when arrivals from the Caribbean market posted a substantial increase over previous months in prior years.
Cruise & Yachting Arrivals
There were nine more cruise calls this month in comparison to the same period in 2009. A direct relationship was not however reflected in arrivals, as a slight decrease of 0.3% was recorded in total cruise arrivals for the month.
The Yachting Sector performed well, with 152 more yachts docking at the IGY Rodney Bay Marina for the month of January 2010 in comparison to the same period of 2009, marking a 25% increase. This resulted in 2,941 arrivals – 0.8% more than this month last year.

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