General
Manager of ECCO, Steve Etienne laments the fact
that the group of writers with the most popular
songs are usually the ones who seem reluctant
to leave their studios to deal with this important
part of their business, however when a distribution
of royalties is made they are often the ones
who cry the most and are dissatisfied with the
value of the cheque received. Etienne says “the
value of airplay overseas is far superior to
local airplay, however to receive a payment
your work must be in the foreign society’s
database. It can only get there if the member
first registers his music with ECCO, who in
turn can export this data internationally”.
Etienne adds “In this world of instant
communications where music is the driving force
to mobile and on-line service, laying claim
to your copyright is of critical importance
if you are to receive any benefit for your creativity”
ECCO is urging members to register their songs
as soon as they are publically available, and
to also submit a copy of the sound recording
for the society to capture its DNA. Most societies
are picking up airplay via the Internet and
by Satellite using DNA databases the new method
of identifying and tracking performances. The
society is currently building its own database
containing the DNA of its member’s recordings
and this too will be exported to affiliates
to better identify and inform royalty payment
to ECCO members.
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