C&W Intensifies Blackberry Campaign
By Stan Bishop

Local communications provider Cable and Wireless yesterday made its official “coming out” launch of its new Prepaid Blackberry campaign.
At a customer awareness event held at La Place Carenage, the company fielded questions from prospective customers as well as signing up interested buyers.
Corporate communications executive of Cable and Wireless, Terry Finisterre, told The VOICE that the company hopes the general public takes advantage of the numerous benefits of the latest promotional drive.
“We’re excited that we can afford this type of service to our prepaid customers. This is the first time that prepaid customers are having the ability to use Blackberry service,” Finisterre said.
Noting that the service has been available for some weeks now, Finisterre added that the official campaign is hoped to spur an even added interest to customers still unsure of using the service.

The two models currently available are the Blackberry Curve and the blackberry Pearl. Customers signing up for the service get a range of conveniences, according to Finisterre.
“With this (prepaid) offer, you get basically everything in the palm of your hands for $10 a week. Customers get e-mail, instant messaging, internet access, unlimited browsing.
The $10 usage charge is automatically deducted from customers’ accounts once they’ve topped up and registration is very easy. The service is unlike the regular pay-per-use system,” added Finisterre.
The event was organized by Cable and Wireless in collaboration with Duty Free Caribbean.
The campaign compliments the media ads that are currently in rotation and the company has also sent text messages to existing customers informing them of the new service.
Musical entertainment was provided by legendary musician Ronald “Boo” Hinkson and Diamond Steel Orchestra as members of the public took advantage of the final day for discounted rates on Blackberry handsets.