The Voice Publishing Co.
       
Custom Search
 

Breast Cancer Awareness Month Launched
By Stan Bishop

The official launch of this year’s Breast Cancer Awareness Month was held last Wednesday with a press conference convened in the Conference Room of Consolidated Foods Limited at Choc.
The launch was held as a result of the collaborative efforts of CFL, the Saint Lucia Cancer Society and Yoplait.
Representatives from the Saint Lucia Cancer Society, the Ministry of Health and Consolidated Foods Limited were on hand to spell out some of the aspects the disease entails, especially in the areas of prevention and treatment.
In his brief remarks, president of the Saint Lucia Cancer Society, Dr. David Bristol, expressed both his personal as well as his organization’s delight in CFL and Yoplait teaming up with the local Cancer Society to increase the level of awareness regarding the issue of breast cancer.
He also highlighted CFL’s continued support of the Saint Lucia Cancer Society’s goals and objectives and singled out the supermarket chain for one key objective the Cancer Society hails a landmark.
Vice-president of the Saint Lucia Cancer Society and oncologist, Dr. Owen Gabriel, revealed a grim picture of the disease’s effect on the local society. He explained that the health of citizens should be a priority so as to ensure that the proliferation of preventable diseases does not occur.
“In St. Lucia, breast cancer is the first cause of mortality for cancer among women and that is followed by cancer of the cervix. We hear lots of talk about things like HIV and other types of diseases but cancer itself is a monumental task; it’s a public health problem in St. Lucia.


 
Consolidated Foods Limited’s Marketing Manager, Sancha Raggie-James, outlined the new campaign that will form part of this year’s Breast Cancer Awareness Month activities. She said the initiative bodes well for the future in the way more awareness can be used to address some of the factors related to the detrimental disease.
“Yoplait, for the past eighteen years, has been committed internationally to causes and raising awareness of women’s health. This year, Super J and Yoplait have teamed up to bring a major breast cancer campaign to St. Lucia. Our involvement this year will be on two levels. We have the “Yoplait Save Lids To Save Lives” campaign and the “Yoplait Walk For Cancer 2008,” Ms. Raggie-James outlined.
“With the “Save Lids To Save Lives” campaign,” she continued, “through this campaign, anyone who purchases Yoplait yoghurt with a pink lid from October 1 to November 16, Super J and Yoplait will donate ten cents (on each unit of yoghurt) to the Saint Lucia Cancer Society,” Ms. Raggie-James said.
The ten cent per lid initiative will be derived from an automatic deduction at the point of sale from all Super J stores, Eroline’s Supermarket, Ultramart, Dilly’s Supermarket, Glace Supermarket and Allain’s Supermarket. At the end of the campaign, the monetary presentation will be made to the Saint Lucia Cancer Society.
Another significant aspect of this year’s Breast Cancer Awareness Month activities is the Walk For Cancer scheduled for November 2. The walk commences near Caribbean Cinemas and proceeds to Pigeon Island.
The feature address was delivered by Chief Medical Officer in the Ministry of Health, Dr. Josiah Rambally.
The general public is being solicited to be informed of the various activities and programmes that will mark this year’s Breast Cancer Awareness Month and to wear the colour pink to show solidarity for the cause.