Protection
and Reward encourages Creativity
Copyright
systems by nature fulfill two basic human rights; first, that
of being recognized for your creation and, secondly, being
compensated for use of your work. High achievers in the creative
field are called, for example, a ‘Star’, ‘Maestro’,
‘Genius’, ‘Gifted’ and other terms
of endearment. It is undeniable that mankind love praises
to be heaped on them, it’s an uplifting thing and whether
you are a calypsonian, dancer, long distance runner, office
manager or politician for that matter, you are encouraged
to continue producing and improving when you or your work
and talent are loved and your achievements respected.
A copyright system that is able to collect and distribute
royalties back to the creators is even more of an incentive
to continue to produce more and more works and as the competition
grows, you are challenged to produce even better and greater
works. There are no restraints on how far you can reach especially
in this technological age of instant communication. If you
have a ‘hot’ tune, be assured that producers around
the world will hear of it sooner or later and will fight each
other to sign you up.
We have seen literally hundreds of ‘new’ songwriters
emerge in Saint Lucia following the formation of HMS. The
society has seen its membership grow by over 100% in each
of the first three years of operating. This growth is as a
direct result of HMS being able to make payments to members
for performances of their music.
Good
news spread quite quickly in the creative community especially
in an area where financial compensation for use of your work
was not forthcoming prior to HMS. Competition to write and
release new material and get this to the radio stations in
order to pick up royalty payments is fierce amongst HMS members,
and as a result more and more music is being released throughout
the year.
As a result of greater local content, broadcasters now have
more choice on what to play as more local works are presented
to them on a regular basis. We have seen the level of local
content being played on radio stations shift from an average
of under 10% in 2001 to an average of over 25% today with
Radio St. Lucia leading the way followed by Radio 100. Even
a station such as the Wave, with a format different to other
local stations is able to find local music that ‘fits’
their format. There is even talk of a strictly local radio
station being introduced soon (unheard of 6 or so years ago
when Brit/US pop and a little reggae ruled the airwaves in
Saint Lucia). HMS can now boast of being the catalyst to a
reversal of fortunes for Saint Lucian songwriters and related
businesses, because the lion’s share of income colleted
in Saint Lucia now remains in Saint Lucia as result of greater
local consumption and advocacy by HMS with the support of
the CDF & STAMP.
Further information on HMS can be found on our website (www.hmsstlucia.org)
or tune in to Radio St. Lucia every Saturday at 10.00 a.m.
for Musically Speaking a public information programme of the
Hewanorra Musical Society hosted by TC Brown.
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