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24th July 2010
The Miss World Pageant- More viewers than FIFA World Cup!

Apparently, the Miss World Pageant has a television viewing audience of over 2 billion people and according to Microsoft, the Pageant’s website is one of the most viewed sites on the www!
This year, the prestigious Miss World pageant celebrates its 60th year and the final will take place on Hainan’s Island in the People’s Republic of China on Saturday, 30th October. Over one hundred countries will be represented by their ambasadors of beauty who will spend one month in the host country visiting chinese cities like Shanghai, Beijiing, Ordos (Inner Mongolia) and partaking in a number of cultural events and preliminary contests leading up to the Miss World finals such as Miss World Beauty with a Purpose, Miss World Beach beauty, Miss World Talent, Miss World fitness/Sport, Miss World Fashion/Top Model.
St.Lucia’s first representation at the Miss World pageant dates back to 1974 with Sophia St. Omer, the daughter of celebrated artiste and painter, Sir Dunstan St. Omer. At that time the pageant was held in London, England and Miss St. Omer was among the finalists. Twenty years later in 1994, St.Lucia was represented by Yasmine Walcott when the pageant was held in South Africa. Ten years later, in 2004 we graced the Miss World stage in The People’s Republic of China with Sascha Andrew Rose, followed by Joy Matty in 2005 also in The People’s Republic of China, then with Tamalisa Jn Baptiste in Poland in 2006 and Joyann Biscette in South Africa in 2008.
With such considerable coverage of the Miss World Pageant, the extensive exposure received by the island is undeniable. Firstly, our representative is a cultural ambassador among her counterparts with whom she experiences a month long adventure, many of whom would have never even heard of St.Lucia before. She is also interviewed by the media and appears on radio, televison and local and international newspapers. Most of the interviews are centered around the country of origin of the delegate. In addition the numerous social and cultural events allow her to rub shoulders with a wide cross section of the population including the diplomatic core, show biz and other celebrities, government officials and private sector representatives among others. Finally, the finals of the Miss World pageant attract 2 billion telespectators during which the country, through its delegate is clearly exposed.
This year four young ladies will vie for the title of Miss St.Lucia World thanks to Jalousie Plantation, Access, Gaiety Productions, Southern Shipping Ltd and Ward and Company. Unfortunately two of the contestants coming from the UK had to cancel at the last minute due to difficulty in securing sponsorship for their trip to St.Lucia in time for the national contest which will take place this Sunday at The Indies Night Club at 6:30pm. The pageant will be followed by an After Party Ole School style from 9:30pm.
 
 
1. This sensational young woman, 20 year old Crystal Forde, comes from the community of Augier in Vieux Fort. A student of Tourism studies and presently interning at the Coconut Bay Resort, she enjoys coordinating events, enjoying nature and playing the guitar. A passionate environmentalist, Crystal strongly advocates for the conservation and protection of the environment. She views her participation in the Miss Saint Lucia World Pageant as presenting her with a platform to use her voice to champion her cause as the nation’s next ambassador to the Miss World Pageant.

2. This statuesque beauty was born in the UK to St. Lucian parents. At age 20 Tahnee has trained in dance, drama and exercised a career in modeling. She is intent on developing these combined skills by enrolling in Dramatic Arts. She has previously performed in top London theatres such as the Saddlers Wells Theatre, Mermaid Theatre and Shaw Theatre and travelled to Hollywood to compete in a talent show against global contenders where she obtained awards for both her modeling and her acting. By participating in the Miss St.Lucia World Homecoming, she will prove that although having lived out of St.Lucia she holds just as much national pride as persons living on the island and that there are worthy and talented young women of St. Lucian heritage out there in the rest of the world capable of representing the island on international stages.

3. Sublime Aiasha Gustave is 17 years old and a graduate of the International School. This ambitious young lady is currently preparing to pursue her studies in International Relations.
Although she has never considered herself as the beauty pageant type, she nevertheless has her focus on the bigger picture, representing the island on the international stage and gaining an experience of a lifetime.


4. This stunning 22 year old beauty hails from picturesque Marigot Bay. A Sales Associate of Harry Edwards Jewellers, Trisha aspires to pursuing a career in the field of Marketing and Business Management. She also has a passion for Human Psychology and modelling and enjoys dancing, relaxing on the beach and spending time with family and friends. Trisha believes that life is all about making changes and sees her participation in the Miss Saint Lucia World pageant as an opportunity to effectuate a positive change in her life and others.

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