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06th
March 2010
LIME Telethon
Raises US $260,000 For Haiti
THE
LIME CVM TV Telethon, which was staged recently
in Kingston, Jamaica and broadcast to CMC affiliated
television and cable stations across the Caribbean
has so far raised close to US $260,000 for the
earthquake relief effort in Haiti.
As the telethon’s presenting sponsor LIME
led the way with a US $200,000 donation which
included LIME’s corporate donation, company-matched
contributions from employees and proceeds from
LIME customers’ text donations. The company’s
contribution was presented on-air by Chief Marketing
Officer, (CMO) Chris Dehring and Managing Director
for Jamaica and Cayman, Geoff Houston.
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The
star-studded event, which was staged in the
ballroom of the Hilton Kingston Hotel, featured
performances and personal appeals from some
of the region’s brightest stars including
international superstar Shaggy, Soca Maestro
Machel Montano and Caribbean diva, Alison
Hines. Also giving strong support were reggae
veterans Freddie McGregor, Marcia Griffith
and Judy Mowatt as well as up-and-coming talents,
Tessanne Chin, Tami Chynn, Chino and Ding
Dong.
In addition to performing, several celebrities
manned the phones throughout the event taking
pledges from the public. LIME provided a toll-free
number for calls from across the region and
individuals, groups and corporations could
make donations via credit card or pledge cash
to be collected at a later date. Contributions
could also be made via text message.
The telethon featured a steady stream of solid
performances by some of the Caribbean ’s
leading artistes interspersed with recorded
appeals from several prominent Jamaican citizens
including Prime Minister Bruce Golding, Opposition
Leader Portia Simpson Miller and LIME’s
CMO, Chris Dehring.
Discuss
Story
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