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27th July 2010
St. Lucia’s Very Own Benjamin Moore
By Sherlana Ernest

”I am very satisfied with the quality and performance of Benjamin Moore. It is the brand I recommend!” were the words of fifteen year professional painter, John Baptiste. Who or rather, what is Benjamin Moore? Simply put, the best thing, in terms of paints and stains of course.
Technical Consultant at the newly opened, and freshly painted, Benjamin Moore Signature Paint Store, Basil Mayers, beamed with excitement as he spoke to The VOICE about the Benjamin Moore brand and some of its effective and popular products.
Namely the Green Certified products (also known as the Green Promise Paints) are EC$100 per gallon and can now be purchased at the Benjamin Moore Signature Paint Store on the John Compton Highway at Colony House.
“The Green Certified is of course environmentally friendly,” explained Mayers. “It is known, and well-liked, for the fact that it is nearly odorless. It is true that a room can be used one hour after it has been painted. Also, it has an added advantage of more coverage with the use of less paint. This paint gives 400-450 square feet per gallon. Most other paints don’t give you that.
“What we have discovered from the painters, locally, is that every five gallons used is equivalent to seven gallons of another brand of paint. We have customers saving thousands of dollars. The quality and durability is in the paint. It is true that EC$100 seems like a lot to pay for a gallon of paint. Yet, when you look at the coverage and quality you get it is actually more economical, because in the long-run you’ll be saved from having to spend more.”

 
 

Mayers went on to say that, “In February of this year, we officially opened a Benjamin Moore Signature Paint Store; however, from September last year we had already commenced selling the paints.” The feedback from local painters and other clients has been nothing but good and another store, Mayers said, will soon be opened in Vieux Fort. St. Lucia is the first of the OECS countries to successfully open a Benjamin Moore Signature Store.
“We have satisfied; or rather we have gone beyond what was expected of us in terms of sales and customer satisfaction,” Technical Consultant Mayers stated. “We are very grateful to the local businesses that have been there since the inception, and these businesses, they know themselves, were a big help as they encouraged and pushed for the opening of the Benjamin Moore Signature Paint Store.”
Benjamin Moore & Co., according to its website, is a Berkshire Hathaway company. Renowned as a high-performing, innovative manufacturer and retailer of quality coatings, Benjamin Moore & Co. is the provider of related goods and services for decoration and preservation. Benjamin Moore & Co. is considered a leader in the architectural coatings industry with products that set new standards of excellence.
This American-based company currently manufactures at 7 plants, distributes from 22 facilities, and sells the finest paints, stains, and finishes through a network of more than 4,000 independent retailers across North America, Curacao, and Trinidad and Tobago, and more recently St. Lucia, is proud to be a Caribbean distributor of the Benjamin Moore Signature products.


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