26th January 2010
“What Car?”- Award in the UK: Audi A1 wins unseen

Still unseen and already a winner: Readers of the British motoring magazine “What Car?“ have voted the new Audi A1 as the “Most Exciting Car of 2010“ before its world premiere. This first readers’ award for the A1 clearly demonstrates the level of awareness and interest in the car.
Thousands of “What Car?“ readers voted in an online poll and, despite tough competition, the A1 was named as the most exciting new car of 2010 – even though they have not yet seen the actual car. The basis for their decision was above all the A1 project Quattro concept study which was shown at the Tokyo Auto Show in 2007.
What Car? Editor Steve Fowler said: ‘’Although we haven’t seen the finished car yet, a new, small car with an Audi badge on the nose can’t fail to succeed. Our readers seem to agree.”