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09th Feburary 2010
ECCO a huge benefit to local creators
By Steve Etienne

It’s official, 2008 was a difficult year for collecting societies and ECCO was not immune to the global trend as the growth in royalties observed consistently over the previous four years stalled in 2008. The International Association of Authors Society (CISAC) recently produced a Global Economic Survey of Royalties collected by CISAC Member Authors’ Societies in 2008 shows that collection in music royalties was down by an average of 3%. Perhaps not surprising, considering the economic crisis and ongoing turmoil in the record industry.
Losses reported by some leading societies included; US$66 million by PRS (UK), US$42 million by GEMA (Germany), US$19 Million by SABAM (Belgium) and US$5 Million by SACEM (France).
The performance of ECCO mirrored that of the rest of the world’s collection agencies whereas, there was growth in each of the previous 4 years (2004 – EC$376k, 2005 – EC$470k, 2006 - EC$491k and 2007 - $E$686k) there was a dip in 2008 where revenue went down to EC$582k. In recognising that 2007 was an exceptional year, in that a long outstanding settlement was reached with Cable & Wireless’s payment of which produced a record level of growth over previous period, the revenue total reached in 2008 was a commendable achievement bearing in mind the global scenario.

 
 

With record administrative expenditure of EC$513,000 for 2008, due in the main to expenditure on the purchase of the society’s head office at Sans Soucis, overdue payments of pension and medical plan for staff and payment of outstanding subscription fees, this might have ordinarily been a difficult time for members. However, although the society’s surplus revenue was only EC$73,000, the decision by Directors to use reserved funds and unidentified revenue pools meant that ECCO member were able to share amongst themselves a revenue pool of EC $150,000 with EC$75,000 leaving the country to pay foreign rights holders. A remarkable achievement by any measure.
CISAC’s Global Economic Report questioned some assumptions that have been perpetuated by speculation on the cultural industries. For example, the belief that live performances will compensate for declining record sales has not extended to royalties paid to creators. Although ticket prices have gone up, royalty collections for live performances haven’t changed. In addition, the digital market still only represents less than 1% of total collections; demonstrating legitimate digital services are still not yielding significant revenues.
Forecast for 2010 and beyond looks promising especially when members of the society start to reap the benefits of a larger licensing base which will eventually include the entire OECS territories. However, benefits are directly related to performances, therefore members must play their part in getting their works played in each territory. This means that they must produce music that broadcasters will be compelled to play voluntarily and also get involved in advocacy for increased local and regional content.


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